SSL is about creating trust. Trust that your communications are not intercepted and, in the case of higher verification, assurance that you communicating with a trustworthy party.The Internet has successfully created many new global business opportunities for enterprises conducting online commerce. However, that growth has also attracted fraudsters and cyber criminals. Today's fastest growing threat is Phishing. This is where a fraudulent web site impersonating a legitimate businesses attempts to woe unsuspecting visitors into divulging personal information. The increasing awareness to this problem has presented an opportunity to E-commerce providers to capitalise on consumer fears by displaying trust indicators. Just like the real world, people need to be confident before they proceed down an unknown path.
Over the past 10 years, consumer magazines, industry bodies and SSL VPN security providers have educated the market on the basics of online security. The majority of consumers now expect security to be integrated into any online service they use, as a result they expect any details they provide via the Internet to remain confidential and integral. For many customers, the only time they will ever consider buying your products or services online is when they are satisfied their details are secure.Using an SSL Certificate to secure
your online business indicates to your customers you take their security seriously. They will visibly see that their transactions are secure, confidential and integral and it gives them the confidence that you have removed the risk associated with trading over the Internet. Using a High Assurance certificate will also assure them:-
It is essential for Internet merchants to be able to provide trust and assurance mechanisms to visitors across key landing pages, the home page and on any web page offering to take payment. Studies have shown that conversion rates, and therefore revenues, have increased significantly through the placement of recognized trust indicators. Using High Assurance SSL Certificate, web site seals and trust indicators wisely can deliver increased confidence in the merchants and the products. (Relate this to a real world scenario where by Credit Card logos and recognised affiliations are placed both on the front door of the shop and next to the cash desk). Trust indicators are extremely effective at preventing visitors from suffering 'Buyers Remorse' and abandoning the payment process.
Web Site Seals - Secure Site seals are often included within the purchase price of SSL Certificate itself provided both as an 'incentive to purchase' by the certificate vendor, but also to provide a more visible indicator of trust. Site seals are most effective when used on landing pages and/or home pages, providing confidence at the time of arrival at the site. The benefit is higher when using more widely accepted site seals that are deployed extensively on other sites. Additional benefit is seen when site seals are active requiring only a simple mouse over action. These more advanced seals also offer reporting features such as ROI indicators allowing you to re-position the seal on the page for maximum effectiveness.
Credit Card Site Seals - This category of site seal was designed specifically to deliver confidence to visitors directly at the POA (Point Of Action) ie when credit card details are being entered. Please see the optimum placement diagrams below.
Show me SSL Vendors who offer credit card specific site seals